Digital Campaigns

Digital Campaigns

Attract even more business, significantly reduce costs, and achieve a better ROI with Rooster IMC’s digital marketing campaigns. Connect with customers one-to-one with a range of personalised, customised and contextualised marketing tools.

How it works

The journey starts with your database

Use your existing database to run a digital campaign. While you engage customers with exciting marketing messages, you can also collect personal information about them, which can be used to run and refine future campaigns.


Identify the database of the customers you want to engage with.



A personalised, customised and contextualised campaign is sent to individual customers.



The customer actions are monitored and responded to.



Customers submit a response and the new data is captured and added to your database.

Digital campaign flow

Campaign components

Printed collateral is personalised and customised. That means every piece of communication your target receives is tailored to them by name, interests and/or background.

By producing relevant and desired content on demand, you save on printing costs and at the same time, get a higher return on investment.

What can we produce?
  • Direct mail
  • Postcards
  • Brochures
  • Event invitation cards
  • Open day kits
  • Banners
  • Welcome packs
  • And much more…

Using SMS as part of your marketing mix can significantly boost results. It could be as simple as having a reminder on the day of a consultation or confirming that a request has been received. These little pieces of communication are quick, easy to execute, and boost engagement at hardly any cost.

The key to good SMS marketing is timing and relevance. Don’t worry, you don’t have to send out messages manually, instead we work them into your campaign so they go out based on a strategic timeline and/or the actions of your target.

How to use SMS as part of your campaign?
  • Appointment or event reminders
  • Surveys
  • Activation programs
  • Promote upcoming events
  • Confirm receipt of information
  • And much more…

Email is one of the most powerful ways to reach your customers – and the best part is it’s all trackable. With our online analytics you can view your open and click-through rates anytime.

Take your campaign multi-channel with cleverly designed emails that direct people to PURLs and other components with a click. We work with you to design the best strategy to meet your objectives.

How to use emails as part of your campaign?
  • Email invitations
  • Follow-up emails
  • Confirmation emails
  • Surveys
  • Send out newsletters
  • Send out links to download brochures
  • And much more…

PURLs (Personalised URLs) are personalised microsites which usually contain a form to collect data. They can be customised to suit your brand, creating a holistic campaign in combination with your emails, SMS and printed collateral.

For your customer, PURLs act as a private world of engagement. For you, it’s a brilliant way to track customer activity and interests. PURL data is like marketing gold. With the right information, you can run follow-up campaigns which convert like never before.

How to use PURLs effectively?
  • Mine for data to update your existing database
  • Get quick feedback
  • Enable clients to book appointments
  • Embed videos and link to social media
  • And much more…


Personalised and customised

Tailor your messages not just by name, but also by interests, language and contact preferences. If you don’t have such information, we can help you run campaigns to gather it!


It’s all about timing and relevance. If customers have not responded to your invite, automatically send them a follow-up email.

On demand

Need to respond to the market faster? We help you run campaigns on demand – exactly when you need to.

Automated marketing

No more time spent sending emails or SMS. Put your entire marketing and communications on autopilot, saving you time and resources.

Real time reporting and analytics

Track campaign performance using real-time reporting and analytics. No need to wait for campaigns to finish to evaluate their performance.

Infrastructural strength

State-of-the-art printing and technological infrastructure at a single site helps us deliver more for less. And faster too.

“Our email, SMS, website and print communications rolled out one after another on its own. We didn’t have to do anything.”

Justine Morris, Deputy Director, International Relations, Swinburne University of Technology