Brand

All brand assests are in Adobe Illustator (.ai) format.

Logos

Horizontal

Rooster IMC Logo – Horizontal Reversed
Horizontal Reversed

Horizontal (no tagline)

Rooster IMC Logo – Horizontal MONO (no tagline)
Horizontal Mono (no tagline)
Rooster IMC Logo – Horizontal REV (no tagline)
Horizontal Reversed (no tagline)

Stacked

Stacked (no tagline)

Rooster IMC Logo – Stacked Mono (no tagline)
Stacked Mono (no tagline)
Rooster IMC Logo – Stacked Reversed (no tagline)
Stacked Reversed (no tagline)

Wordmark

Wordmark (no tagline)

Rooster IMC Logo – Wordmark MONO (no tagline)
Wordmark Mono (no tagline)
Rooster IMC Logo – Wordmark REV (no tagline)
Wordmark Reversed (no tagline)

Enclosed


Rooster HUB

Rooster HUB Logo - Powered by BPO Intelligence
Powered by BPO Intelligence

Colours

Primary

Rooster IMC Red

CMYK 2 100 85 0
RGB 200 16 46
HEX #c8102e
SPOT 186c

Rooster IMC Dark Grey

CMYK 0 0 0 95
RGB 34 34 34
HEX #222222
SPOT -

Rooster IMC Grey

CMYK 0 0 0 80
RGB 65 64 66
HEX #414042
SPOT -

Rooster IMC Medium Grey

CMYK 0 0 0 35
RGB 177 179 182
HEX #b1b3b6
SPOT -

Rooster IMC Light Grey

CMYK 0 0 0 10
RGB 235 235 235
HEX #ebebeb
SPOT -

Rooster IMC Extra Light Grey

CMYK 0 0 0 5
RGB 245 245 245
HEX #f5f5f5
SPOT -

Secondary

Rooster IMC Dark Red

CMYK 7 100 82 26
RGB 174 19 42
HEX #ad122a
SPOT 187c

Rooster IMC Purple

CMYK 47 94 0 36
RGB 110 43 98
HEX #6e2b62
SPOT 7657c

Rooster IMC Yellow

CMYK 0 14 100 0
RGB 255 205 0
HEX #ffcd00
SPOT 116c

Brand Device

Flat


Overlapped

Fonts

Print

Headings

Fonts - Knockout
Knockout

Body Copy

Fonts - ITC Franklin Gothic
ITC Franklin Gothic

Digital

Headings

Fonts - Oswald
Oswald

Body Copy

Fonts - Open Sans
Open Sans

Icons

Certifications

#
AS-NSX 4801
Australia Post Bulk Mail Partner
Australia Post Bulk Mail Partner
FSC
FSC
Heidelberg
Heidelberg
ISO 12647-2
ISO 12647-2
ISO 12647-8
ISO 12647-8
ISO 14001
ISO 14001
ISO 9001
ISO 9001
PEFC
PEFC
Sustainable Green Print
Sustainable Green Print

Illustrations

Assembly and Handwork 1
Assembly and Handwork 1
Assembly and Handwork 2
Assembly and Handwork 2
Database Marketing
Database Marketing
Digital Communication 1
Digital Communication 1
Digital Communication 2
Digital Communication 2

Scenes

Illustration - Planet Rooster IMC
Planet Rooster IMC

Patterns